The traditional birthday card is getting nervous. Cards sent electronically are less costly and quicker to send. The competition is steep. The paper cards that would be saved, put into scrapbooks or tucked into a drawer are becoming a threatened species. Clutter is out and efficiency is in.
At the same time, the make-your-own-card trend has picked up, supported by Martha Stewart’s products. An expansion of the scrapbooking phase I think. Here in the 21st century, we have become a complex arena of greetings.
In the 60’s and 70’s and even the 80’s greeting card life was still simple. One choice, cards. Now, we are becoming polarized into e-card senders, and the make-your-own-paper-card senders at the opposite pole. In the middle is the make-your-own card and print it out on the computer group, along with buyers of a plethora of paper cards, lining the aisle in stores, with prices as high as many gifts.
We might see the traditional birthday card on Prozac soon.
Tags: birthday card, e-cards, greeting cards
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